Sofia Martinez
Director of Product, Nova Labs“Alex connects the dots between design and engineering like no one else. Our customer satisfaction scores jumped 2x after the platform relaunch.”
Product Designer
Front-end Lead
Bringing visionary interfaces to market at record speed.
From Figma concepts to production-ready experiences, I blend design systems, accessibility, and narrative storytelling to ship outcomes—not just screens.
Design Systems at Velocity
Token-driven kits, automated accessibility reviews, and dev-friendly migration plans.
Product Narrative Strategy
North star journeys, stakeholder murals, and KPI-aligned launch rituals.
Delivering
120+
Cross-platform launches
Partnered
48
Founders & teams
Now Shipping
Nova Labs Design System
54 components, 18 motion patterns, 0 accessibility debt.
Resume
Experience & Education
A decade of orchestrating product journeys for fast-moving teams, from seed startups to global brands.
Experience
Designing and shipping inclusive product ecosystems.
Senior Front-end Engineer
Nova Labs
Own the design system lifecycle, coach multi-disciplinary squads, and deliver accessible experiences adopted by 4M+ users.
UI Engineer
Pixel Foundry
Partnered with brand, research, and engineering to launch commerce platforms that lifted conversion by 35% year over year.
Front-end Developer
Creative Studio
Built performant marketing microsites, implemented re-usable component kits, and championed accessibility best practices studio-wide.
Product Designer & Front-end Consultant
Independent
Crafted brand identities, interaction models, and MVPs for founders in fintech, wellness, and ed-tech—built trust that turned into long-term retainer work.
Award
UX Awards Finalist 2024
Recognized for Nova Design System adoption across 12 product teams with zero accessibility regressions.
Impact
2.8x Activation Lift
Led experimentation program that reduced onboarding drop-off and accelerated ARR by $14M.
Snapshot
Strategic partner for end-to-end product storytelling.
I translate research, data, and brand narrative into interfaces that scale. My toolset blends system thinking with high-polish execution.
10+
Years Crafting
120
Launches Shipped
48
Teams Supported
Education
B.Sc. Computer Science
University of Design & Tech
Magna cum laude; concentrated on human-centered design, interaction, and emerging technologies.
Associate Degree in Multimedia
City Arts College
Focused on motion, photography, and storytelling disciplines to support multi-channel brand experiences.
Core Skills
JavaScript / TypeScript
React & Next.js
Design Systems
Accessibility (WCAG)
Prototyping & Motion
Data-informed UX
Figma
Storybook
GSAP
Jest
WebGL
Services
What I Bring To The Table
Strategic, pixel-perfect solutions that connect brand stories with measurable product outcomes.
Product Design
Human-centered research, prototyping, and UI systems aligned with business goals.
- Design Sprints
- High-fidelity UI
- Design Systems
Research Sprints
Design Systems
Prototype Labs
Engineering
Maintainable, accessible front-ends built with modern frameworks and tooling.
- Design-to-Code
- Performance
- Accessibility
TypeScript
Performance
Code QA
Growth Strategy
Experimentation, analytics, and optimization to drive clarity around KPIs.
- Product Analytics
- A/B Testing
- Funnels & CRO
Experiment Maps
Analytics Stack
CRO Playbooks
Team Enablement
Workshops, documentation, and systems that empower teams to ship faster.
- Playbooks
- Design Ops
- Mentorship
Playbooks
Onboarding Kits
Design Ops
Signature Offer
Research
Prototype
Launch
Design-to-Delivery Sprint
Intensive 3-week engagement that aligns discovery, prototyping, and engineering so you leave with a validated MVP, a hardened component library, and a playbook to scale.
Refine
Align stakeholders and crystallize the product narrative.
Prototype
Craft interactive flows with motion, tokens, and system guardrails.
Ship
Hand-off accessible code, testing suite, and launch roadmap.
3 Weeks
MVP Ready
- Week 1 Rapid discovery, research synthesis, and experience blueprinting.
Limited to two teams per quarter to keep craft levels high.
Portfolio
Featured Projects
A selection of digital products crafted for performance, usability, and delight.
E-commerce Reboot
Reimagined storefront with custom React framework, cutting load times by 42%.
Productivity Mobile App
Led front-end for cross-platform app with offline sync and high accessibility scores.
Analytics Dashboard
Built modular dashboard with micro-interactions and real-time streaming data support.
Testimonials
Trusted By Visionary Teams
Leaders and product owners share how collaborative partnerships unlocked meaningful outcomes.
Ethan Chen
CEO, Pixel Foundry“His sprint playbook is flawless. We shipped an entire onboarding flow in 18 days and reduced drop-off by 46%.”
Priya Desai
Head of Growth, Capsule“Alex makes complex data models intuitive. Our analytics suite feels effortless now, and our NPS is at an all-time high.”
Blog
Latest Insights
Thoughts on design systems, web performance, and resilient software craftsmanship.
Design Systems
Scaling Components Without Losing Personality
How to codify brand expression into reusable components that stay flexible across teams.
Accessibility
WCAG Tactics That Ship Quickly
Practical steps for ensuring inclusive experiences even on tight deadlines.
Performance
Taming Web Vitals for Product Teams
Strategies to bake performance budgets and observability into product workflows.
Contact
Let's Build Together
Share details about your project or collaboration idea. I respond within two business days.
hello@crispfolio.com
Location
Remote · San Francisco, CA
Availability
Booking new projects from November 2025
Response Time
Typically within 48 hours
Preferred Channels
Async updates via Notion with weekly live stand-ups