Lambda Grid: rebuilding the revenue engine for a global SaaS platform.
Our mandate was clear: align product, marketing, and sales under one story, deliver consistent pipeline, and reduce onboarding friction. We launched a full revenue architecture program in 12 weeks.
3.2x
ARR growth
38%
Shorter sales cycle
89%
Team adoption
Industry: B2B SaaS
Team size: 4 pods
Duration: 12 weeks
Deliverables: Narrative, lifecycle, RevOps, enablement
Challenge
Fragmented story and stalled pipeline
Product and marketing were shipping in silos. Messaging was inconsistent, trials stalled, and sales relied on heavy discounts.
Approach
Unified revenue architecture
We led narrative sprints, rebuilt pricing tiers, shipped lifecycle campaigns, automated RevOps, and trained every revenue role.
Impact
Compounding momentum
Pipeline doubled, onboarding activation climbed to 68 percent, and expansion revenue tripled across existing customers.
From insight to launch in three sprints
We layered qualitative research, product telemetry, and revenue data to shape each sprint. Every output shipped with enablement.
- - Interviewed 27 customers and prospects across three segments.
- - Audited CRM, marketing automation, and analytics to map data gaps.
- - Rebuilt pricing with clear upgrade paths and value messaging.
- - Launched multi-channel lifecycle flows aligned with product usage milestones.
Artifacts
- - Narrative guide and messaging matrix
- - Modular website and demo scripts
- - Sales and success playbooks
- - Revenue dashboard and forecasting model
Team
- - Principal strategist
- - Lifecycle lead
- - Brand and product designer
- - RevOps architect
- - Enablement producer
Client voice
"The Brutex team was the connective tissue we needed. They rebuilt our story, armed sales with confidence, and gave us instrumentation that finally showed what was working. We now plan every quarter with their framework."
Elena Castillo, Chief Marketing Officer
Lambda Grid
We can audit your GTM foundation and propose a tailored roadmap within 72 hours.
Share your metrics and goals. We will respond with recommended pods, timeline, and investment.