Why Paperly exists
We started Paperly after seeing how many thoughtful product builders felt overwhelmed by busywork, misaligned metrics, and cargo-cult rituals. Our publishing cadence is intentionally slow so we can invest in deep reporting, articulate perspectives, and refine visuals that support learning rather than distract from it.
Each essay begins with a real question from our community - something a design lead is wrestling with, or a founder is navigating with their team. From there, we synthesize frameworks, interview practitioners, and pair the narrative with artifacts that can be adapted in your context.
Our promise
Offer honest, practical stories you can reference when you're building under pressure.
Our filter
Publish pieces that sharpen judgment, not just add to the noise of hot takes and recycled templates.
Editorial pillars
The three rhythms we obsess over
Our stories stay fresh because we work inside real product orgs. Every quarter we embed with a partner team to observe their rituals, extract patterns, and translate them into systems you can remix.
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Research
We interview leaders, operators, and ICs across stages to keep our advice grounded.
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Craft
Every diagram, template, and soundbite is designed to be copy-friendly and remixable.
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Community
We host monthly salons where readers unpack essays together and share practical playbooks.
Meet the crew
A distributed editorial collective
Paperly is supported by a rotating roster of editors, illustrators, and researchers across five time zones. We keep the core team lean and partner with domain experts when diving deep into topics like analytics, content design, or accessibility.
Priya Singh - Editorial Designer
Shapes our visual language and brand systems.
Jordan Chen - Research Lead
Coordinates reader interviews and partner immersions.
Cassidy Shaw - Audio & Events
Hosts Paperly Live sessions and curates our listening guides.
Work with us
Projects we take on
Beyond publishing weekly essays, Paperly collaborates with leadership teams on facilitation, product storytelling, and culture-building programs. We bring the same editorial rigor to these engagements - clarity first, then craft.
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Narrative Sprints
Co-develop launch stories and enablement kits with your GTM teams.
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Leadership Workshops
Facilitated sessions focused on decision frameworks and rituals that stick.
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Editorial Partnerships
Partner with Paperly to publish signature series tailored to your audience.
Invite Paperly to collaborate
Send a note to partnerships@paperly.com with context about your team, milestone, and how we can help.