Weblogy is a research-driven editorial studio building calmer, more human storytelling systems
We are editors, producers, designers, and researchers helping creative teams design for clarity, trust, and experimentation. Every article, workshop, and toolkit we publish originates from fieldwork with teams across news, culture, and product.
40+
Partner teams we have embedded with since 2021
12
Editors and strategists contributing to the collective
What we publish
- Longform investigations on editorial systems
- Interviews with producers and creative leads
- Workshop facilitation guides and templates
- Audio salons with membership teams
- Signals reports tracking emerging trends
Our approach
Listen first
We embed with teams to understand their rhythms, values, and the barriers that keep them from working calmly.
Prototype rituals
We co-create experiments that align story craft, product thinking, and community listening.
Share generously
We publish what we learn so other teams can adapt, remix, and build their own resilient ecosystems.
- Helped rebuild the editorial operating system for a 50-person membership newsroom.
- Designed a three-month listening tour for a brand studio scaling community-led storytelling.
- Created a ritual library that reduced production thrash by 37 percent across partner teams.
- Hosted quarterly salons connecting 400+ creative leaders from independent publications.
Meet the core team
Mira Castell
Editorial director, co-founder
Guides research investigations and editorial voice across all storylines.
Noah Patel
Design operations lead
Builds tooling, story maps, and accessible design languages for our partners.
Halima Ghauri
Community editor
Hosts salons, curates member spotlights, and shapes our listening practice.