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Insights engineered for teams shaping editorial futures

Each briefing blends fieldwork, data-backed playbooks, and creative rituals to help your team work with more clarity, experimentation, and care.

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Prioritizing experiments without burning out your producers

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Trending topic

Living roadmaps for multidisciplinary storytelling

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Field report

Mapping editorial rituals that unlock cross-team collaboration

We embedded with three hybrid media teams to understand how they balance creative velocity with healthy feedback cycles. Includes a facilitation kit and ritual retro worksheet.

18 minute read Case studies Published Sept 2025
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Team members mapping ideas on a wall
Interview Audio + transcript

Rethinking analytics to center creative debates over vanity metrics

A conversation with the Refine Lab insights team on pairing qualitative resonance scans with lightweight dashboards that invite better editorial decisions.

Hosted by Mina Caldwell Listen now
Toolkit Downloadable assets

The editorial ritual reset kit for product-minded storytellers

A six-part workshop series with worksheets, mural boards, and facilitation notes to help teams align voice, mission, and delivery cadence.

Includes 12 templates Preview kit
Playbook

Creating purposeful story sprints with mixed-discipline crews

Learn how Weave Magazine aligns marketing, editorial, and product in weekly experiments without losing narrative cohesion.

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Signals

Five membership experiments building human-centered revenue

From guided listening clubs to producers-in-residence, we map what is working across independent media cooperatives.

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Case study

How a regional newsroom reimagined beat coverage with community input

Inside the collaboration between Skyline Journal and local creators to build more equitable story pipelines.

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