Aligning product rhythms with editorial seasons
Transcript highlights, key takeaways, and resources from our conversation with Dalia Kirk and Marco Estevez.
Hosts
Mira Castell · Noah Patel
Season 3 · Episode 4
Featured guests
Dalia Kirk · Marco Estevez
Resonant’s editorial and product leads
What you’ll learn
Season mapping · Ritual experiments · Resonance metrics
All backed by downloadable tools.
Episode summary
Dalia and Marco walk us through the roadmap redesign that allowed their editorial and product teams to work in harmony. They share how they visualized story seasons, created a shared planning language, and introduced rituals that make experimentation feel safe.
Segment 1 Mapping seasons
How they defined story seasons and aligned product roadmap themes with editorial arcs.
Segment 2 Ritual experiments
The rituals they prototyped, including asynchronous pitch salons and design crit stand-ins.
Segment 3 Metrics that matter
How they evaluate success using resonance markers, not just release velocity.
Segment 4 Looking ahead
What they are experimenting with next, and how community feedback shapes the plan.
Resources mentioned
Transcript
Dalia: We realized our product roadmap ran on quarterly themes, but editorial kept a looser cadence. By mapping our seasons on one page, we saw where storytelling momentum intersected with product experiments.
Marco: Once we had shared visibility, we prototyped new rituals. The pitch salon became a place for audio, design, and engineering to weigh in early, not after scripts were done.
Dalia: The most important shift was redefining success. We now track resonance signals like member feedback, qualitative sentiment, and story reuse by other teams.